Spinreward247 https://spinreward247.net/ Thu, 04 Jul 2024 12:19:42 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 CMF by Nothing teases Phone 1 alongside July 8 launch date https://spinreward247.net/cmf-by-nothing-teases-phone-1-alongside-july-8-launch-date/ https://spinreward247.net/cmf-by-nothing-teases-phone-1-alongside-july-8-launch-date/#respond Thu, 04 Jul 2024 12:19:42 +0000 https://spinreward247.net/?p=72393

CMF by Nothing is the Nothing company’s more affordable brand, which is now offering a smartphone. This handset, called the Phone 1, is supposed to provide a more customizable and functional experience.

The engineer’s aesthetic.

CMF Phone 1 celebrates technical craftsmanship with its uniquely adaptable nature. Customisable. Functional. Yours.

Learn everything at the next Nothing Community Update on 8 July 2024, 10:00 BST. pic.twitter.com/0fqYkaf4OX

— CMF by Nothing (@cmfbynothing) July 3, 2024

CMF will show off Phone 1 on July 8th, and you can watch the reveal on YouTube.

According to leaker Ishan Agarwal, the handset will offer four swappable back plates in Black, Light Green, Orange and Blue. The Orange and Blue backings also have a vegan leather layer and come with a lanyard.

Rumours indicate the CMF Phone 1 will feature a Dimensity 7300 chipset, a 50-megapixel primary shooter, a 6.7-inch 120Hz refresh rate AMOLED panel, a microSD card slot, a 5,000mAh battery and more.

CMF will introduce the Phone 1 on July 8th alongside the Buds Pro 2 and Watch Pro 2.

Distributed also on: CMF, Android Authority 

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A Tech Dilemma: When You Love Apple but Are Not Satisfied with Its Products https://spinreward247.net/a-tech-dilemma-when-you-love-apple-but-are-not-satisfied-with-its-products/ https://spinreward247.net/a-tech-dilemma-when-you-love-apple-but-are-not-satisfied-with-its-products/#respond Thu, 04 Jul 2024 12:19:42 +0000 https://spinreward247.net/?p=72391

We have only a few months until September which has been officially booked by Apple to launch its iconic products, led by the iPhone lineup. I think if you are even a little bit interested in technology, you must already notice the buzz all over the internet and social media, filled with people’s predictions, guesses, early “confirmations” about Apple plans and leaks, a lot of leaks, from software updates to hardware wireframes. Yes, we love Apple but does it really love us back with such determination?

Okay, the figurative speech aside, there is a big group of people who don’t feel satisfied with what Apple does. Don’t get this wrong, they are still ready to pay more than a thousand dollars for a new iPhone, but the innovation they expect is coming very slowly, at least compared to Samsung, Apple’s biggest rival, which has already introduced its AI capabilities.

It’s important to consider the truth that Apple is not trying to impress with innovations but with safe and intuitive products, which require time to implement and then only pass to the customer. Meanwhile, someone is sitting in front of their Macbook and trying to play the latest game but gets more and more convinced that other PCs may perform way too well, for instance. So, let’s start with this part.

Let’s be real – Apple products excel in many areas, but hardcore gaming performance just isn’t one of their strong suits. I’m an Apple super-fan who loves their signature premium design and intuitive user experiences. But when it comes to running demanding game titles, even Apple’s top-tier hardware gets outpaced by custom gaming PCs.

If you wonder about the difference between Mac Vs. Windows gaming experiences, just look at the experience of playing a graphically intense open-world game like Cyberpunk 2077 on a maxed-out M1 Max MacBook Pro versus a high-end gaming device. While the $3,499 MacBook can handle the game at lower settings around 30 fps, a similarly priced $3,000 PC with an RTX 4090 GPU pumps out over 100 fps at ultra settings with raytracing enabled. You’re talking about the difference between choppy, compromised visuals and a completely immersive experience.

The reason is simple – gaming PCs are purpose-built systems optimized for these 3D workloads. They pack powerful discrete GPUs like Nvidia’s latest 40-series cards with up to 24GB of video memory, liquid cooling setups to sustain peak performance, and ultra-fast M.2 NVMe SSD storage to minimize load times. Apple’s all-in-one designs with integrated graphics simply can’t match that level of raw power.

I’m utterly obsessed with the Apple ecosystem, but there’s no denying Spotify’s streaming service seems to consistently out-innovate the music discovery experience versus Apple Music. While Apple has drastically improved their offering, Spotify’s cutting-edge data science and recommendation engines give them a decided advantage.

Take Spotify’s advanced ‘Audio AI’ features like their AI DJ or the all-new ‘AI Utterance’ voice models. These use machine learning to analyze your listening patterns, demographics, and taste profiles to craft incredibly personalized DJ commentary and seamless playlist transitions tailored just for you. It’s like having a knowledgeable music expert as your private curator.

By comparison, Apple Music’s recommendations still feel more rudimentary and standardized. Their approaches like grouping playlists by moods or genres just doesn’t achieve that hyper-personalized user experience Spotify nails so well.

The user numbers underline Spotify’s dominance too. As of Q3 2023, Spotify boasts over 236 million paying subscribers globally versus Apple Music’s estimated 93 million (as of 2024). That incredible scale means Spotify can ingest vastly more listening data to train their AI models. Industry data indicates Spotify tracks over 79 billion monthly plays across its platform versus Apple’s 35 billion.

So while both are excellent services, for music superfans craving that next-gen AI-curated experience, Spotify’s aggressive emphasis on personalization AI gives them the decided edge – at least for now.

We all saw that splashy Meta keynote video where Mark Zuckerberg threw unmistakable shade at Apple’s upcoming Vision Pro mixed reality headset. Calling the $3,499 device “expensive” while claiming Meta’s $1,499 Quest Pro offers a superior extended reality (XR) experience, Zuck was clearly attempting to get out in front of Apple’s invasion into his virtual territory.

In reality, both the Vision Pro and Quest Pro represent enormously expensive bets on an as-yet-unproven consumer XR market. While Meta enjoys a significant cost advantage thanks to their content-neutral, open ecosystem approach, Apple’s track record for premium industrial design and obsessive hardware optimization could give Vision Pro’s experience a serious edge.

Take the Vision Pro’s novel aluminum and curved glass design, for example. With an internal fan, vents, and over a dozen cameras and sensors, it represents a technical marvel of miniaturization and ergonomics – hallmarks of Apple’s renowned hardware chops. The Pro’s ultra high-res displays also output at a silky 120Hz refresh rate for life-like visual fidelity.

By contrast, Meta’s plastic Quest Pro headset looks comparatively toy-ish and low-rent, with LCD panels that max out at 90Hz and less than half the number of cameras. But as always with Apple products, that seamless user experience comes at a premium cost.

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Telegram Makes Sure ‘Content Creators’ Can Get Paid for Photos, Videos https://spinreward247.net/telegram-makes-sure-content-creators-can-get-paid-for-photos-videos/ https://spinreward247.net/telegram-makes-sure-content-creators-can-get-paid-for-photos-videos/#respond Thu, 04 Jul 2024 12:17:41 +0000 https://spinreward247.net/?p=72389

Telegram is implementing a new paywall feature for content creators, allowing them to place photos and videos behind a price tag. Snaps, Telegram, snaps!

There’s more than just getting that bag for creators, though. Telegram also announced the mini app bar, with users now able to collapse mini apps into a bar at the bottom of the screen. With this, you’ll be able to respond to messages or open other mini apps, then return to a mini app without waiting for it to load again. Extremely handy.

You can view how the paywall feature works in the short video below.

Other new features for the June update (yes, June) includes the ability to search through stories based on hashtags and location, plus a new Link Widget option for stories.

There’s a bunch of goodies in there. If you use Telegram for more than messaging, I recommend you check out the full blog post by following the link below.

// Telegram

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Boston Pizza adds the Nintendo Switch to its menu https://spinreward247.net/boston-pizza-adds-the-nintendo-switch-to-its-menu/ https://spinreward247.net/boston-pizza-adds-the-nintendo-switch-to-its-menu/#respond Thu, 04 Jul 2024 12:17:36 +0000 https://spinreward247.net/?p=72386

Nintendo of Canada and Boston Pizza are partnering up again for a slew of video game centric promotions.

The strangest element of this crossover will only happen at select Boston Pizza locations in Ontario, B.C., Manitoba, Alberta and Quebec. On Sundays in September, some of these stores will allow patrons to order a Nintendo Switch from the menu that they can use while in the restaurant. The Boston Pizza press release doesn’t mention anything beyond the fact that this console will come pre-loaded with Mario games. I’d expect Mario Kart, Mario Party and maybe the new Super Mario Bros. Wonder.

At all Boston Pizza locations, there will be a new kids menu item featuring a pepperoni and mushroom pizza to celebrate Mario and the Mushroom Kingdom. Some locations will also have a draw that people can enter to win a Switch prize pack or some Nintendo merch.

Distributed also on: Boston Pizza

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Walmart Canada is offering almost $900 off the iPhone 13 Mini https://spinreward247.net/walmart-canada-is-offering-almost-900-off-the-iphone-13-mini/ https://spinreward247.net/walmart-canada-is-offering-almost-900-off-the-iphone-13-mini/#respond Thu, 04 Jul 2024 12:17:22 +0000 https://spinreward247.net/?p=72383

For a limited time, the iPhone 13 mini will be available for $499 at Walmart Canada — an $860 drop from its regular $1,359 price tag.

While the phone is a little under three years old, this is still a pretty low-cost way to get an unlocked and relatively modern iPhone. (At least it’s not considered “vintage” like 2017’s iPhone X!) Note that the deal only applies to the 512GB model and it’s exclusive to Walmart.ca.

The deal is part of Walmart Canada’s ‘Big Save’ promotion, which runs from July 4th to 10th. Other notable tech deals include:

Walmart’s full ‘Big Save’ flyer can be found here.

Via: RedFlagDeals — 22GDealdone

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The Best Collaborative Investment Apps and Websites https://spinreward247.net/the-best-collaborative-investment-apps-and-websites/ https://spinreward247.net/the-best-collaborative-investment-apps-and-websites/#respond Thu, 04 Jul 2024 12:16:20 +0000 https://spinreward247.net/?p=72380

Stock trading, from a long time now, has always been considered as one of the most complex and perhaps risky endeavors that are far better left to the large brokerage houses or… the moneyed people of the nation. This is true to an extent, but the world of digitization has opened a new way where equality is given in terms where everyone starts their financial freedom.

In today’s world, where one can decide to work remotely too, one can choose from thousands of applications and websites that provide ‘mainstream’ tools that help anyone who wants – a beginner or a large investor – make money properly, with appropriate knowledge, planning, and support from experts.

Let’s take a look at the top collaborative investment applications and websites, including their distinctive features, capabilities, and potential for both rookie and seasoned investors.

And if you’re seeking a structured pathway to unraveling the world of investments, look no further than Quantum AI website. This website is dedicated to bridging the gap between eager learners and investment education, without indulging in direct investing advice. Its primary goal is to connect those interested in investing with educational institutions that can lead them through their learning experience!

Now, on to the list!

1. Fidelity

Fidelity

 

Fidelity offers hundreds of stock, mutual fund, ETFs, bond selections and other investments; the favorite of customers due to an easy to navigate Website and many tools, including 15 calculators and real-time quotes. Another feature of Fidelity is the possibility to choose between many managed and self-managed medical expense accounts variable and fixed, recommended for investors independently or by the company on the basis of suitable for novices and experienced investors.

Although it also has many other enticing offers that are exclusively for its consumers, that particular company specifically specializes in the digital estate plan that assists in the protection and passing on of wealth to your loved ones. Besides, the trading commission which was not observed in the platform ensure the individual of another source through which they can make maximum profits The team of professional traders in the respective areas of stock trading also helps the individual in acquiring adequate knowledge on how to succeed in stock trading businesses from the teaming professional traders in the relevant fields of stock trading.

2. Robinhood

Robinhood

Robinhood has grown into a phenomenon in the realm of investment, reshaping upon its entrance the concept of wealth creation for millions of Americans. Since its aim is to bring Accessibility in the conventional investment, this app has erased the hoods in the nature common with monstrously expensive apps, where users can invest with as much as one dollar.

Because of the two funds’ collaborative design, users have access to more than 1,700 stocks researched extensively for easier decision making based on retrieved data and analyses. Besides, the opportunity to invest in cryptocurrencies also falls within the app’s framework, which opens the door to the vast world of digital assets in your investment arsenal.

3. Invstr

Invstr

 

Should you be experiencing minimal capital investment for the first time or if you are new in investment, Invstr is that suitable investment app to mentor you. Through the user-friendly design and no-commission purchases, this tool eliminates the scary stuff, letting you try the possibilities without investing a lot of money.

The customized portfolios on Invstr are easy to create and constructed with the support of in-built professional advisers for one’s individual goals and level of risk. Whether you are targeting to trade U. S. stocks and ETFs or exploring to try fractional shares and cryptocurrencies, with Invstr you are going to enjoy your investing experience and witness your portfolios’ performance.

4. Betterment

Betterment

 

If moving towards a collaborative investment app user environment is the way to go, then Betterment should be regarded as a pioneer of such an interface, featuring an utterly convenient investment solution enhanced by modern technologies. Betterment is well-known as one of the biggest percentiles of robo-advisors and controls your funds very efficiently, adjusting them for your level of risk and preferences in receiving income.

If you want to invest in climate change and socially responsible investments then you might want to give Betterment a shot. In representing the company’s and your ethical standpoint, it is good for both you and the potential generations as it contributes to the formation of a sustainable environment. Betterment currently provides a strong offering in cash management, combined with specialized features for goal setting; overall, this enables you to have a professionally-managed portfolio at a low cost.

5. Acorns

Acorns

 

Acorns savings application has perfectly positioned itself as one of the most popular ones for a reason. This simplicity-free solution relieves the rather cumbersome process of saving and investing from the burden of being complicated; through this platform, users can automate the process of investment, do dividend reinvestment, meaning that, from this platform, you can be assured of your wealth increasing, through investments, consistently. 

They also provide round-up investment functionality where Acorns rounds up users’ purchases to the nearest dollar and invests the additional change into a portfolio of ETFs. What sets it apart from other more traditional types of investment is that this method is highly integrated into what you are already doing in your daily life and there is no initial hefty capital required. Also, Acorns has offered specific investment plans for the family where you can open an investment account for your children/ Stock-Back® for debit products to make sure that the whole family is on the right track to accumulating wealth.

6. Charles Schwab

CharlesSchwab

 

This is an investment app that offers financial advice for mutual funds to new, moderate, and advance-level investors. It is most notable for their extensive database of research and education materials; they provide a wealth of actionable information for people wishing to improve their financial literacy on finance and investing.

With regards to the criteria that value different approaches to commission- and fee-based trading services, US low-cost brokerage firm Charles Schwab still provides such options as fractional shares as well as commission-free trading for stocks and ETFs that enables investors to invest every single dollar that he or she earned into the securities of one’s’ preference. Moreover, the account has a feature whereby the clients are offered a cash bonus on behalf of the platform provided that a certain minimum amount is funded on the account: an added incentive for anyone who wishes to commence their investment.

7. J.P. Morgan Self-Directed Investing

JPMorgan

For those who are searching for the no-frills, yet quite satisfactory brokerage firm, the J. P. Morgan is a suitable choice. This investment platform is for users to invest with other people and in addition it offers a multitude of Morningstar and CFRA research tools and other researching materials.

With equal efficacy, Self-Directed Investing Portfolio Builder effectively contributes to construction of a powerful and efficient portfolio with no impediment. The no-commission model, the convenient opportunity to link all the Chase accounts enhancing spending and saving experience like the mentioned by W. L. Silvester option contributes to the demand for this service. Hence, both the new investors and the experienced ones may get benefits with the offers that J. P. Morgan Self-Directed Investing offers its consumers.

8. M1 Finance

M1Finance

M1 Finance is a feature-rich money management software that appeals to both self-directed traders and those looking for automated investing solutions. It offers a wide range of services. From fractional shares and commission-free trading in stocks, ETFs, and cryptocurrencies, to user-friendly interfaces and expert-designed portfolios, M1 Finance has something for every investor.

One of the standout features of this collaborative investment platform is its ability to balance multiple financial needs. Whether you’re seeking hands-on trading experience or prefer to let the experts handle the heavy lifting, M1 Finance provides a seamless solution. With low minimum deposit requirements and no extra fees for standard accounts, this platform empowers you to take control of your financial future without breaking the bank.

9. Ellevest 

Ellevest

While Ellevest started with the mission of closing the gender gap in investing, it has since evolved into a platform that welcomes and empowers individuals of all backgrounds, including non-binary and gender non-conforming individuals. This collaborative investment app is a true game-changer for those seeking personalized plans for individual investment and retirement accounts. 

With automated IRA and 401(k)/403(b) rollovers, as well as one-on-one sessions with certified financial planners, Ellevest offers a comprehensive suite of services tailored to your unique needs. Furthermore, the personalized suggestions provided by the platform, which are derived from longevity data and gender-specific wage curves, guarantee that your investments are geared towards long-term financial security and growth.

Conclusion

In the ever-evolving world of investing, the best collaborative apps and websites have emerged as game-changers, democratizing access to wealth-building opportunities and fostering a supportive community of investors. From user-friendly interfaces and comprehensive educational resources to advanced trading tools and real-time market insights, these platforms cater to the diverse needs of investors at every level.

Whether you’re a seasoned investor seeking advanced trading tools or a newcomer looking to dip your toes into the waters, the collaborative investment landscape offers a wealth of opportunities to grow your wealth, learn from others, and stay ahead of the curve.

So, embrace the power of collaboration, engage with like-minded individuals, and let these best collaborative investment apps and websites be your trusted companions on the path to financial freedom.

 

 

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Samsung Galaxy Z Fold 6 Trade-ins at $1,200, Plus Double Storage Upgrade https://spinreward247.net/samsung-galaxy-z-fold-6-trade-ins-at-1200-plus-double-storage-upgrade/ https://spinreward247.net/samsung-galaxy-z-fold-6-trade-ins-at-1200-plus-double-storage-upgrade/#respond Thu, 04 Jul 2024 12:14:13 +0000 https://spinreward247.net/?p=72378

As a part of the Samsung reserve system for the upcoming Galaxy Z Fold 6, Samsung is informing some customers of the total savings they’ll receive once pre-orders open. They initially gave us a vague $1,500+ number, but emails telling folks to “Reserve now. Save later.” have broken out the exact savings from each area.

In our initial write-up of the $1,500 number, we guessed that Samsung would give you at least $1,000 for trades and up to$150 as a value for a double-storage promo. As it turns out, Samsung is going higher on both numbers.

Here’s the breakdown of that full $1,500+ number that gets you the best Galaxy Z Fold 6 pre-order deal.

$1,200 TRADES FOR GALAXY FOLD 6: An email from Samsung suggests you could get up to $1,200 with an eligible trade-in for pre-ordering a Galaxy Z Fold 6. While we don’t know for sure, the likelihood of the Galaxy Z Fold 5 and the Galaxy S24 Ultra being the only devices to fetch that number are pretty high. There is a chance others will get you there, though. For Fold 5 pre-orders, Samsung offered a full trade-in price for several devices.

$240 DOUBLE STORAGE FREEBIE: Samsung is also going to double storage for you and that is apparently valued at $240. Does that mean a bump from 512GB to 1TB? Typically a bump from 256GB to 512GB is not worth $240 and typically only costs anywhere from $100 to $150. We’ll watch the storage options closely, but this could be a really big value add.

FREE SAMSUNG CARE+: As an added bonus ($156 value), Samsung might toss in Samsung Care+ for 12 months, which means more protection for your foldable device. Care+ offers you unlimited repairs, same-day cracked screens for $29, coverage for theft and loss, access to 24/7 support, and more. This could be a sneaky good service to have that most of us would rather not have to pay for.

Of course, all of this starts with a reservation, where Samsung is giving you $50 for sharing your name and email.

Samsung Reserve Link

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Zoopla’s AI-Driven Summer Marketing Campaign https://spinreward247.net/zooplas-ai-driven-summer-marketing-campaign/ https://spinreward247.net/zooplas-ai-driven-summer-marketing-campaign/#respond Thu, 04 Jul 2024 11:06:28 +0000 https://spinreward247.net/?p=72375

By committing to a 41% increase in marketing spend for the year 2024, Zoopla is not only intensifying its national campaign efforts but also focusing on hyper-localised content to engage consumers effectively. This strategic move is designed to leverage advanced artificial intelligence (AI) capabilities, ensuring that Zoopla’s marketing initiatives are both innovative and highly targeted, catering to the nuanced needs of local markets and their respective audiences.

The Role of AI in Zoopla’s Localised Marketing

AI stands at the forefront of Zoopla’s localised marketing, driving a more personalised and insightful experience for users. By harnessing the power of AI, Zoopla crafts over 370 local market reports monthly, tailored to the specific interests of users based on their search behaviour. This hyper-localised approach reaches approximately two million users, directing an additional 100,000 visitors to the site to explore their local property markets in depth. Furthermore, Zoopla’s AI-driven area guides provide invaluable insights into neighbourhoods, including average asking prices and local amenities, which are instrumental for informed decision-making. The AI’s ability to analyse vast amounts of data ensures that each consumer receives content that resonates with their unique preferences, thereby positioning Zoopla as a pioneer in delivering AI-powered, user-centric property marketing solutions.

Enhancing Audience Intelligence with AI

Zoopla’s investment in AI extends beyond localised marketing to encompass audience intelligence, a critical component for understanding and engaging with potential homebuyers and sellers. By analysing user interactions and behaviour, Zoopla’s AI systems can identify patterns and preferences, enabling the delivery of highly relevant content and services. This audience intelligence is pivotal in crafting marketing strategies that resonate on a personal level, thereby increasing the likelihood of conversion. Zoopla’s AI capabilities also allow for the prediction of market trends, giving agents a competitive edge by equipping them with foresight into consumer demands. As a result, agents can tailor their offerings to meet the anticipated needs of their clientele. This strategic application of AI in audience intelligence not only enhances the user experience but also reinforces Zoopla’s position as a data-driven property portal that prioritises precision in its marketing outreach.

Challenges and Considerations for AI Implementation

Implementing AI in marketing strategies, as Zoopla has undertaken, is not without its challenges and considerations. Data quality is paramount; the AI tools are only as effective as the data they process. Inaccuracies or incomplete datasets can significantly hinder the personalisation and effectiveness of marketing efforts. Integration with existing technology stacks is another hurdle, necessitating seamless data flow and compatibility with current systems. Privacy and security measures are critical, especially when AI tools like ChatGPT learn from user input, raising concerns about the confidentiality of company and customer information. Ethical considerations also come into play, as AI models can inadvertently perpetuate biases present in their training data, leading to skewed and potentially discriminatory outputs. Zoopla’s approach to these challenges involves comprehensive audits, collaboration with IT and legal teams, and a commitment to transparency and ethical standards, ensuring responsible and effective AI implementation.

Zoopla’s Marketing Spend Increase and Its Impact

Zoopla’s strategic decision to amplify its marketing spend by 41% reflects a bold commitment to growth and market presence. This financial boost is set to propel the brand’s visibility, particularly through an eight-week national campaign running until the end of June. The increased investment also supports the expansion of hyper-localised marketing efforts, including area guides and targeted email campaigns. By allocating substantial resources to these initiatives, Zoopla aims to reach an estimated 12 million people, significantly expanding its consumer base. This surge in marketing expenditure is a clear signal of Zoopla’s dedication to reinforcing its position as a leading property portal in a competitive market.

The Future of AI in Property Marketing

As Zoopla’s innovative use of AI in marketing strategies unfolds, it heralds a transformative era for property marketing. The integration of AI not only enhances the customer journey through personalisation but also equips agents with advanced tools for market analysis and strategy formulation. Zoopla’s pioneering efforts showcase the potential of AI to revolutionise the property sector, offering a glimpse into a future where data-driven insights become the cornerstone of marketing success. With a commitment to overcoming implementation challenges, the property industry can anticipate a more intelligent, efficient, and customer-centric market landscape, shaped by the capabilities of AI.

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Unlocking Brand Growth: Strategies for B2B and E-commerce Marketers https://spinreward247.net/unlocking-brand-growth-strategies-for-b2b-and-e-commerce-marketers/ https://spinreward247.net/unlocking-brand-growth-strategies-for-b2b-and-e-commerce-marketers/#respond Thu, 04 Jul 2024 10:16:32 +0000 https://spinreward247.net/?p=72372

In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For B2B and e-commerce marketers, understanding the intricacies of growth strategies across different stages of business development is crucial.  

A recent analysis of 71 brands offers valuable insights into the optimal strategies for startups, scaleups, mature brands, and majority offline businesses. Here’s what we learned. 

Startup Stage: Building the Foundation 

Key Strategy: Startups focus on impressions-driven channels like Paid Social to establish their audience base. This approach is essential for gaining visibility and creating a strong initial footprint in the market. 

Case Study: Pooch & Mutt exemplified this strategy by leveraging Paid Social to achieve significant year-on-year revenue gains while also improving acquisition costs. This foundational step is crucial for setting the stage for future growth and stability. 

Scaleup Stage: Accelerating Conversion 

Key Strategy: For scaleups, having already established an audience, the focus shifts to conversion activities. Increasing spend in impressions-led media helps continue generating demand while maintaining a balance with acquisition costs. 

Case Study: The Essence Vault successfully applied this approach, scaling their Meta presence while minimizing cost increases. This stage emphasizes the importance of efficient spending to maximize conversion rates and sustain growth momentum. 

Mature Stage: Expanding Horizons 

Key Strategy: Mature brands invest in higher funnel activities to avoid market saturation and explore international expansion opportunities. This strategic pivot ensures sustained growth and market diversification. 

Case Study: Represent scaled their efforts on TikTok, enhancing growth and improving Meta efficiency. By expanding their presence in the US, they exemplified how mature brands can navigate saturation and seek new markets for continued success. 

Majority Offline Brands: Embracing Digital Channels 

Key Strategy: Majority offline brands primarily invest in click-based channels like Performance Max. However, the analysis reveals significant opportunities in Paid Social, suggesting a balanced approach for optimal results. 

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Fospha’s Insights to Unlock eCommerce Growth in 2024 https://spinreward247.net/fosphas-insights-to-unlock-ecommerce-growth-in-2024/ https://spinreward247.net/fosphas-insights-to-unlock-ecommerce-growth-in-2024/#respond Thu, 04 Jul 2024 10:14:30 +0000 https://spinreward247.net/?p=72369

In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return.  

The report reveals a significant underinvestment in paid social channels, with advertisers reaching only 59% of their potential, suggesting an opportunity to nearly double spend for profitable returns.  

Here are some key takeaways from the report: 

Meta and TikTok emerge as leaders in paid social success, with Meta boasting the highest relative Return On Ad Spend (ROAS). Notably, TikTok stands out for new customer acquisition, outpacing other channels in driving new conversions.  
Snapchat’s major update has catapulted it as a growth channel worth watching, with a remarkable 504% increase in ROAS year-over-year.  
The report highlights a widespread issue in the industry: the underrepresentation of impressions-led channels by Google Analytics and ad platforms’ own attribution models. This discrepancy emphasizes the need for standardized measurement methods to accurately report performance.  

Now is the time to reassess your investment in paid social, explore the potential of emerging channels like Snapchat, and adopt reliable measurement methods to navigate the complex digital marketing landscape effectively. 

For a deep dive into these insights and to leverage them for your digital strategy, download the full Fospha State of eCommerce Report Q1 2024. Embrace the data-driven insights to refine your approach, optimize spend across platforms, and drive your eCommerce brand towards profitable growth.  

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